'I don't think it was accidental that they're talking about doing it when Warhammer comes out. 'It wasn't like all of a sudden the idea of open world PVP or levelling through PVP came into their heads and went 'nobody's ever done this before'.' I think it's absolutely a reaction to Warhammer,' Jacobs added. 'You have a game that's been out for four years, they've never put in world PVP like ours, they've never been able to level through PVP like in ours. 'I think imitation is the sincerest form of flattery.' 'Oh absolutely,' responded Jacobs, when asked if this was a move by Blizzard to position World of Warcraft against Warhammer Online.
Speaking to, Jacobs talked about the latest PVP features to be included in the World of Warcraft expansion, Wrath of the Lich King, many of which, he claims, are based on Warhammer Online. Blizzad's latest move to introduce open world PVP combat to World of Warcraft is 'absolutely a reaction to Warhammer,' according to Mark Jacobs, CEO of Mythic.